Wednesday, October 22, 2008

Gamers are "more social, more active, and more valuable as consumers" than non-gamers

A new study conducted by Ipsos MediaCT on behalf of IGN Entertainment concludes that gamers are, unlike their stereotype, more active, and social than their non-gaming peers.

The nerdy loner stereotype doesn't seem to have any basis in reality when applied to gamers as a group.

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