Wednesday, February 14, 2007

Burger King scores big with video game tie-in

Burger King Holdings reports its quarterly earnings ending at 12/31/2006 were better than expected. Net income increased from $27M to $38M over the same period last year. Quarterly revenues were up 9%.

Burger King is stating one of the reasons for the better than expected results is the cross marketing campaign with Microsoft. Burger King and Microsoft created Burger King branded video games for the XBox 360 video game platform and sold the games at Burger King locations for $3.99 each.

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