Thursday, March 23, 2006

Adults play more video games than teens

A recent study by The Consumer Eletrconics Association (CEA) found out that adult Americans play more video games than teens.

The study found out that one third of adults spend 10 hours or more per week playing video games compared to just 11 percent of teens.

Not surprisingly CEA concludes this presents the consumer electronics retailers with a huge opportunity as adult gamers are more likely to buy additional audio/video equipment to enhance their gaming experience than teens.

The study is yet another datapoint showing gamers as an increasingly affluent and influential demographic group.

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