Every year the FTC conducts a secret shopper study on various entertainment products at leading retailers to find out how well the retailers are enforcing the ratings found on the products. 13- to 16-year-old "undercover shoppers" try and buy R rated movie tickets, R rated DVDs, unrated DVDs, PAL music CDs and M rated video games. The FTC has been this since 2000.
Today the FTC released its 2008 secret shopper study results.
And boy, are they an impressive win for the video game industry!
20% of the underaged shoppers were able to buy an M rated game. That compares favorably to ALL other products in FTC's study. 36% were able to R rated movie tickets, 47% were able to buy R rated DVDs, 51% were able to buy unrated DVDs, 54% were able to buy PAL music CDs.
Not only that, but the video game retailers have improved their enforcement year after year, from 86% in 2000 to 20% in 2008. Since 2000 the movie theatres, for example, have not improved their ratings enforcement practically at all while the other retailers have all improved roughly 50% within the 8 years.
Even more impressive was that the only video game specialty chain store included in the study (GameStop / EB Games) refused to sell M rated games to the kids 94% of the time. Not one retailer scored higher in this study on any product group.
The study shows undeniably that the self regulation within the video game industry and the video game retailers is working exactly as intended. There is no need for expensive and restrictive (as well as unconstitutional) legislation.
Thursday, May 08, 2008
Tuesday, May 06, 2008
Harvard Business Review on what massively multiplayer online games can teach business
Harvard Business Review has a feature article on an 8-month study on leadership in games and work commissioned by IBM and conducted by Seriosity. The full report can be downloaded from Seriosity's website.
IBM is trying to answer a question of what kind of changes do business leaders in an increasingly distributed and virtual business environment need to prepare for and what kind of people would be best suited to lead in that kind of an environment. They went about studying potential impacts of such changing business environment by studying the behavior of large guilds and their leaders in World of Warcraft.
The study has a number of conclusions, well summarized in the HBR article and in the executive summary of the research report:
IBM is trying to answer a question of what kind of changes do business leaders in an increasingly distributed and virtual business environment need to prepare for and what kind of people would be best suited to lead in that kind of an environment. They went about studying potential impacts of such changing business environment by studying the behavior of large guilds and their leaders in World of Warcraft.
The study has a number of conclusions, well summarized in the HBR article and in the executive summary of the research report:
Conclusions include the following: leadership in the games includes all skills currently identified in the Sloan model, but puts a premium on the dimensions of Relating and Inventing. Leadership in the games happens fast, it encourages risk taking, it promotes temporary rather than permanent leadership roles, and there are numerous opportunities for leadership practice. The most important conclusion, however, was that game environments make leadership easier. Critical leadership features in game environments include virtual economies, transparency of metrics, and connection methods for inter-group communication.
We conclude with predictions about the future of games and leadership in the enterprise, including comments about how games will highlight qualities of digital interactions increasingly important for online leadership, and qualities of leadership unique to games.
Tuesday, April 15, 2008
Grand Theft Childhood
Adam Thierer has posted a thorough review of a new book about violent video games and children called Grand Theft Childhood - The Surprising Truth About Violent Video Games and What Parents Can Do.
Written by Lawrence Kutner, PhD and Cheryl K. Olson, ScD from Harvard Medical School Center for Mental Health and Media the book is, according to Adam Thierer, "...the most thoroughly balanced and refreshingly open-minded book about video games ever penned."
The book points out many of the points heard before:
Written by Lawrence Kutner, PhD and Cheryl K. Olson, ScD from Harvard Medical School Center for Mental Health and Media the book is, according to Adam Thierer, "...the most thoroughly balanced and refreshingly open-minded book about video games ever penned."
The book points out many of the points heard before:
- Research on the affects of violent video games is simplistic and makes conclusions without proper proof
- Violent video games are played by pretty much an entire generation or two of the entire population, yet violent crime rates are down significantly
- Violence in kid's play and literature is as old as humanity, yet video games get singled out
It's good to see established scientists come out and say what us gamers have been saying for quite some time already.
Update: G4 TV had the authors of the book on their show. The interview is a great summary of their work.
Selected quote from the interview:
The big concern that you hear the politicians and the pundits argue that playing violent video games will somehow turn your child into a criminal or a violent person. There's absolutely no evidence for that.
Thursday, April 10, 2008
GamesForHeroes.com - two teenagers sending handheld video games to US Marines serving in Afghanistan and Iraq
GamesForHeroes.com is a non-profit organization started by two 15-year-old kids from upstate NY. Peter Gallagher and Jack Wilson started the organization earlier this year after finding out portable video game systems and video games for the systems are the most requested items from US soldiers serving in Afghanistan and Iraq.
The organization accepts monetary donations and donated video games and portable video game systems on their website.
The organization accepts monetary donations and donated video games and portable video game systems on their website.
Thursday, March 20, 2008
The cultural impact of video gaming
Back in August 2005 The Economist magazine wrote a long feature article on the cultural impact of video gaming. The article is no longer available on The Economist website, but you can read it over here instead. It's a great, multi-faceted article written about video games. It's rare even for the gaming journalists to write such a well written article and it's as relevant today as it was in 2005.
The article discusses the generational gap between video game critics, who by and large have never played video games, at all, and the "digital natives", people who have grown up surrounded by technology and video games. The article also accuses politicians criticizing video games of political opportunism made blatantly obvious by the lack of similar criticism towards other types of entertainment, such as music.
The studies on video games are mentioned to be woefully inadequate in addressing the complexity of video games and difference between different genres of video games. The studies done on video games usually concentrate on a single genre (typically first person shooters), and so they fail to make any reasonable conclusions on video games in general, nor should they even though many critics do.
The article talks a great deal about the diversity of video games and how games can be used in many different ways from pure entertainment to teaching kids to learning business skills through simulations. Also mentioned is that even when the video game isn't an educational one, learning does happen. For example gamers are more skill in multi-tasking (apparently quite valuable for employers), and games such as Sim City teach gamers basic economic and budgeting skills.
The conclusion reached in the article is that video games are destined to become a mainstream medium even if they currently are not.
The article discusses the generational gap between video game critics, who by and large have never played video games, at all, and the "digital natives", people who have grown up surrounded by technology and video games. The article also accuses politicians criticizing video games of political opportunism made blatantly obvious by the lack of similar criticism towards other types of entertainment, such as music.
The studies on video games are mentioned to be woefully inadequate in addressing the complexity of video games and difference between different genres of video games. The studies done on video games usually concentrate on a single genre (typically first person shooters), and so they fail to make any reasonable conclusions on video games in general, nor should they even though many critics do.
The article talks a great deal about the diversity of video games and how games can be used in many different ways from pure entertainment to teaching kids to learning business skills through simulations. Also mentioned is that even when the video game isn't an educational one, learning does happen. For example gamers are more skill in multi-tasking (apparently quite valuable for employers), and games such as Sim City teach gamers basic economic and budgeting skills.
The conclusion reached in the article is that video games are destined to become a mainstream medium even if they currently are not.
Friday, February 22, 2008
Gamer hero saves nephew's life by donating his liver
Aiden Diederich suffered an acute liver failure last fall just days after his first birthday. He was rushed to the hospital, but the doctor's couldn't do anything to help him. He needed a liver transplant.
His uncle, a long time gamer and a member of Seasoned Gamers, an online community of adult gamers, stepped in after the risks involved with a liver transplant surgery ruled out Aiden's immediate family. Jeff Shoemaker donated 20% of his liver to Aiden.
Now 6 months after the surgery both Aiden and Jeff are doing well, though Jeff will need annual visits to the doctor for the rest of his life and Aiden's immune system is still weakened.
Heroes don't just exist in video games like City of Heroes. Sometimes they play video games, too.
His uncle, a long time gamer and a member of Seasoned Gamers, an online community of adult gamers, stepped in after the risks involved with a liver transplant surgery ruled out Aiden's immediate family. Jeff Shoemaker donated 20% of his liver to Aiden.
Now 6 months after the surgery both Aiden and Jeff are doing well, though Jeff will need annual visits to the doctor for the rest of his life and Aiden's immune system is still weakened.
Heroes don't just exist in video games like City of Heroes. Sometimes they play video games, too.
Tuesday, February 19, 2008
Custom Xbox 360 gives patients better information about their hospital stay
Spectrum Health, Microsoft and Cerner Corp have collaborated on developing a custom Xbox 360 video game console called Cerner Care Console.
The care console allows patients to access a whole wealth of information about their condition and care during their hospital stays thus becoming more involved in the care experience.
The care console allows patients to access a whole wealth of information about their condition and care during their hospital stays thus becoming more involved in the care experience.
Video game trains a good samaritan to administer first aid
Paxton Galvanek, a 28-year-old gamer from North Carolina, witnesses a serious car accident last November. An SUV driving on a highway in the other direction flipped over several times and started smoking as if burning.
Mr. Galvanek stopped his car and ran to the overturned SUV, quickly pulled one of the passengers out and escorted him to a safe location. He then went back to the SUV and pulled the driver out of the car. He quickly assessed the extent of the driver's injuries and treated them appropriately. He waited with the injured passengers until a medically trained army soldier stopped at the accident, left the injured men in his care and carried on with his journey.
It turns out Mr. Galvanek had had no formal medical training prior to stopping at the accident site. Instead he had learned his first aid skills from playing America's Army, a first-person shooter video game produced by The United States Army.
In the game the players can play the past of a combat medic, but only after they go through a virtual medical training class. It is this virtual training that Mr. Galvanek thanks for his first aid skills.
After the accident he wrote to the America's Army team to thank them:
Well done Paxton!
Mr. Galvanek stopped his car and ran to the overturned SUV, quickly pulled one of the passengers out and escorted him to a safe location. He then went back to the SUV and pulled the driver out of the car. He quickly assessed the extent of the driver's injuries and treated them appropriately. He waited with the injured passengers until a medically trained army soldier stopped at the accident, left the injured men in his care and carried on with his journey.
It turns out Mr. Galvanek had had no formal medical training prior to stopping at the accident site. Instead he had learned his first aid skills from playing America's Army, a first-person shooter video game produced by The United States Army.
In the game the players can play the past of a combat medic, but only after they go through a virtual medical training class. It is this virtual training that Mr. Galvanek thanks for his first aid skills.
After the accident he wrote to the America's Army team to thank them:
I have received no prior medical training and can honestly say that because of the training and presentations within America's Army, I was able to help and possibly save the injured men. As I look back on the events of that day, the training that I received in the America's Army video game keeps coming to mind.
I remember vividly in section four of the game’s medic training, during the field medic scenarios, I had to evaluate the situation and place priority on the more critically wounded. In the case of this accident, I evaluated the situation and placed priority on the driver of the car who had missing fingers. I then recalled that in section two of the medic training, I learned about controlled bleeding. I noticed that the wounded man had severe bleeding that he could not control. I used a towel as a dressing and asked the man to hold the towel on his wound and to raise his hand above his head to lessen the blood flow which allowed me to evaluate his other injuries which included a cut on his head.
Well done Paxton!
Sony Computer Entertainment America donates to Children Hospital of New Orleans
Sony Computer Entertainment America (SCEA) has donated 8 new video game systems, two HD TVs and two TV stands to Children Hospital of New Orleans.
The video games and TVs are placed in the hospital's teen room, which is a safe place taking the kids out of the usual hospital environment to socialize and have fun with other kids being treated in the hospital
The video games and TVs are placed in the hospital's teen room, which is a safe place taking the kids out of the usual hospital environment to socialize and have fun with other kids being treated in the hospital
Monday, December 31, 2007
Child's Play Charity raises over $1M for children's hospitals across the world
Child's Play Charity raised over a $1M USD for children's hospitals across the world this year.
The charity started by gamers and taking in cash and goods donations overwhelmingly from gamers has been a phenomenal success. This year more so than ever before.
Well done gamers everywhere!
The charity started by gamers and taking in cash and goods donations overwhelmingly from gamers has been a phenomenal success. This year more so than ever before.
Well done gamers everywhere!
Monday, December 24, 2007
US Marine rehabilitating from Iraq war wounds with an XBox 360
Lance Cpl. John McClellan was shot by a sniper in Haditha, Iraq. The bullet damaged the part of his brain that controls movement in his left hand and leg.
John used to play a lot of video games before and during his tour of duty in Iraq and he figured he could use video games to get movement back in his hand better than by following the Veteran's Hospital doctors' advice. So he bought an XBox 360 and got some games for it.
John says his hand is now much better thanks to the video games.
John used to play a lot of video games before and during his tour of duty in Iraq and he figured he could use video games to get movement back in his hand better than by following the Veteran's Hospital doctors' advice. So he bought an XBox 360 and got some games for it.
John says his hand is now much better thanks to the video games.
The town of Guelph, ON, Canada uses GuelphQuest Online to educate residents about city planning
The town of Guelph, ON, Canada is growing fast and is facing some city planning challenges in the future in dealing with the population growth.
The town has turned towards games to educate its residents of policy choices dealing with city planning and the consequences of those choices. They've commissioned a Flash-based game called GuelphQuest Online.
The game asks players to plan the next 35 years of the town's growth. The game asks the players to prioritize the choices the town has to grow with a series of questions and then presents the player with how the future would turn out given their choices in a time-lapse animation of the city map as well as how things like commute time and air quality would be effected.
In my practise game I managed to reduce the eco-footprint of the city by 30%, but also increased commute time by 20%.
The town has turned towards games to educate its residents of policy choices dealing with city planning and the consequences of those choices. They've commissioned a Flash-based game called GuelphQuest Online.
The game asks players to plan the next 35 years of the town's growth. The game asks the players to prioritize the choices the town has to grow with a series of questions and then presents the player with how the future would turn out given their choices in a time-lapse animation of the city map as well as how things like commute time and air quality would be effected.
In my practise game I managed to reduce the eco-footprint of the city by 30%, but also increased commute time by 20%.
Earthquake in Zipland helps children deal with divorce
Zipland Interactive has produced a game called Earthquake in Zipland to help children deal with divorce or separation of their parents.
The game has been produced with the help of a professional family therapist Chaya Harash (M.S.W.) and is aimed at kids between the age of 9 and 12.
The game is designed to help children deal with issues like guilt about the divorce, blame and responsibility for the loss of the old family structure, being torn between two households, exploring the fantasy of bringing the parents back together again among other psyhological effects of divorce of children.
The game has been produced with the help of a professional family therapist Chaya Harash (M.S.W.) and is aimed at kids between the age of 9 and 12.
The game is designed to help children deal with issues like guilt about the divorce, blame and responsibility for the loss of the old family structure, being torn between two households, exploring the fantasy of bringing the parents back together again among other psyhological effects of divorce of children.
Tuesday, December 11, 2007
A study claims ESRB ratings system better than most
Competitive Enterprise Institute (CEI), a non-profit public policy organization dedicated to advancing the principles of free enterprise and limited government, has released a study on entertainment ratings systems in the United States.
CEI being a pro free markets and against big government type of an organization obviously has an agenda to promote market driven approaches against those provided by the Government, but the study is still an interesting look into the ratings systems used to rate entertainment products in the United States. Of particular interest to The Pixelantes is the study's conclusions about the effectiveness of ESRB, the Entertainment Software Rating Board, which rates video games.
The study documents the evolution of the ratings systems for movies, comic books, music, television, radio and video games. It studies their effectiveness and usefullness and finally tries to draw conclusions on how a good ratings system should operate.
The study's conclusion is that the ESRB system works better than others. The study states:
The study also lists what they think are best practises for ratings systems:
The study finishes by underlying that ratings systems are mere tools and should never replace good parenting:
We couldn't agree more.
The study is available as an PDF download.
CEI being a pro free markets and against big government type of an organization obviously has an agenda to promote market driven approaches against those provided by the Government, but the study is still an interesting look into the ratings systems used to rate entertainment products in the United States. Of particular interest to The Pixelantes is the study's conclusions about the effectiveness of ESRB, the Entertainment Software Rating Board, which rates video games.
The study documents the evolution of the ratings systems for movies, comic books, music, television, radio and video games. It studies their effectiveness and usefullness and finally tries to draw conclusions on how a good ratings system should operate.
The study's conclusion is that the ESRB system works better than others. The study states:
The ESRB system is by far the most descriptive and comprehensive ratings system for any medium today. Indeed, it is one of the few that contains all relevant information on the products themselves.
The study also lists what they think are best practises for ratings systems:
...the best rating systems have three attributes: They attempt to describe, rather than prescribe, what entertainment media should contain; they are particularly suited to their particular media forms; and they were created with little or no direct input from government.
The study finishes by underlying that ratings systems are mere tools and should never replace good parenting:
Well thought-out ratings systems, particularly those shaped through market forces rather than government mandates, can prove a valuable tool for parents, but they are just that—tools. No ratings system can replace good parenting.
We couldn't agree more.
The study is available as an PDF download.
Tuesday, November 27, 2007
Video game industry growing faster than the overall US economy
A new study by The Entertainment Software Association (ESA) found out that the video game industry growth far exceeds the average growth of the US economy. The video game industry growth grew more than 17% from 2003 to 2006 while the overall economy grew only 4%.
It seems as if the video game industry is thriving even during generally tough economic environment. Maybe it'd be time for our legislators treat the industry with some amount of respect.
It seems as if the video game industry is thriving even during generally tough economic environment. Maybe it'd be time for our legislators treat the industry with some amount of respect.
Monday, November 19, 2007
No research to show causation between playing violent video games and violent behavior
A Texas A&M Professor Christopher Ferguson has conducted a study of all existing research on the affects of playing violent video games.
His study concludes there is no evidence whatsoever to support the video game critics' assertion that playing violent video games causes young children to become more violent. The Professor says publication bias has a lot to do with the public perception of video games causing violent behavior.
He also opines that it would be nearly impossible to prove one way or another whether violent video games cause violent behavior due to the fact that nearly every child in the country plays them:
Indeed.
His study concludes there is no evidence whatsoever to support the video game critics' assertion that playing violent video games causes young children to become more violent. The Professor says publication bias has a lot to do with the public perception of video games causing violent behavior.
He also opines that it would be nearly impossible to prove one way or another whether violent video games cause violent behavior due to the fact that nearly every child in the country plays them:
Put another way, can an almost universal behavior truly predict a rare behavior?
Indeed.
Wednesday, October 24, 2007
Iraq war veteran shoots down gaming stereotypes
Jeffrey D. Barnett, an officer in the US Marine Corps, has written a most excellent article about video games on a blog called Home Fires hosted by the New York Times.
It turns out this Iraq war veteran is a long time gamer. He started playing video games in the early 80s with his dad on the Atari 2600.
His article talks about social gaming, gaming by adults and how the stereotypes of gamers are just flat out wrong.
The killer quote from the article is:
Well said, sir!
It turns out this Iraq war veteran is a long time gamer. He started playing video games in the early 80s with his dad on the Atari 2600.
His article talks about social gaming, gaming by adults and how the stereotypes of gamers are just flat out wrong.
The killer quote from the article is:
I think steak knives and swimming pools pose a greater threat to children [than video games], but nobody is trying to restrict adult access to those tools…
Well said, sir!
Tuesday, October 09, 2007
2006 Gamer Demographics
The Entertainment Software Association (ESA) has again published their annual Essential Facts About the Computer and Video Game Industry paper.
The basic demographic numbers are pretty much unchanged from the 2005 numbers. The average age of a gamer is still 33, according to ESA.
The basic demographic numbers are pretty much unchanged from the 2005 numbers. The average age of a gamer is still 33, according to ESA.
Video games aren't just for kids, folks
Newsweek's N'Gai Croal says:
You and me, you and me.
Mr. Croal was recently invited to talk about Manhunt 2 with CNN's American Morning. It appears that the reporter doing the interview had the typical, but mistaken, idea that all video games, including Manhunt 2, are for kids. Mr. Croal did his best to correct the stereotype, as he writes in his blog post about "Infantilization of Videogames", as he puts it. I have my doubts as to how successful he ended up being.
I do wonder what will it take for people to understand some video games are designed for adults and how long will it take for video games to be treated the same way as movies in this regard. The latest available gamer demographics information says the average age of a gamer in the United States is 33, after all.
"The assumption that all videogames are toys for children rather than entertainment for a variety of different audiences is one of our pet peeves."
You and me, you and me.
Mr. Croal was recently invited to talk about Manhunt 2 with CNN's American Morning. It appears that the reporter doing the interview had the typical, but mistaken, idea that all video games, including Manhunt 2, are for kids. Mr. Croal did his best to correct the stereotype, as he writes in his blog post about "Infantilization of Videogames", as he puts it. I have my doubts as to how successful he ended up being.
I do wonder what will it take for people to understand some video games are designed for adults and how long will it take for video games to be treated the same way as movies in this regard. The latest available gamer demographics information says the average age of a gamer in the United States is 33, after all.
Monday, September 24, 2007
Halo 3 is the biggest entertainment product launch in history
Halo 3, the latest installment of one of the most popular video game franchises of all times, is launching today at midnight.
It is expected to bring Microsoft $150M in revenue on its first day. That will put it up there with the biggest opening weekend ticket sales for a movie (Spiderman 3: $151M).
Overall revenue over the lifetime of the video game is expected to hit $600M or more. Spiderman 3's total revenue (merchandising, DVD sales, ticket sales) is expected to hit $1.3B.
Where Halo 3 reigns supreme over Spiderman 3, however, is profit margin. Business analysts are expecting Halo 3 to have profit margins close to 90%, while Spiderman 3 will "only" have a 46% profit margin due to much higher production costs. The overall profit in dollars is about even between the two blockbuster products.
Update: Microsoft has now counted their money from Halo 3 launch day. The results come in as an impressive $170M as first day sales.
It is expected to bring Microsoft $150M in revenue on its first day. That will put it up there with the biggest opening weekend ticket sales for a movie (Spiderman 3: $151M).
Overall revenue over the lifetime of the video game is expected to hit $600M or more. Spiderman 3's total revenue (merchandising, DVD sales, ticket sales) is expected to hit $1.3B.
Where Halo 3 reigns supreme over Spiderman 3, however, is profit margin. Business analysts are expecting Halo 3 to have profit margins close to 90%, while Spiderman 3 will "only" have a 46% profit margin due to much higher production costs. The overall profit in dollars is about even between the two blockbuster products.
Update: Microsoft has now counted their money from Halo 3 launch day. The results come in as an impressive $170M as first day sales.
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